A warm welcome to Charlotte Nilsson

Charlotte Nilsson is a postdoctoral researcher in Media History at the Department of Communication and Media, Lund University. From January 2021, she holds a post-doc position within the project A nation of everyman investors: Stock saving and the circulation of financial knowledge in Sweden 1978–2018 (PI David Larsson Heidenblad). Her analytical focus is on how the emergence of investment cultures, especially among young people, in Sweden interacted with new media during the period. Case studies will include an analysis of two new magazines for members of the youth section of Aktiespararna (Swedish Shareholders’ Association) 1985–1994, a study of advertisements for new media technologies for improved stock investments (fx calculators, PC software, and the short-lived Videotex) c. 1980–1995, and an exploration of the digital movement FIRE (financial independence retire early) c. 2000–2018.

Nilsson defended her PhD thesis on early 20th century Swedish mail order media technologies in November 2020. The doctoral project examined the mediated encounter between a mail order company and its audience in the early years of the 1900s. The result showed how this connection, through the rise of commercial literacy, was important for the development of a national market and Swedish consumption society, but also how it affected economic and sociocultural aspects of rural everyday life. Nilsson’s main research interests are media and advertising history, as well as home administration, household economy and everyday life. She has been a visiting PhD researcher at Bournemouth University, UK, and University of Bologna, Italy.

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